Today on Twitter I had a series of interesting conversations about the legality of outreach, automated prospecting and bulk email harvesting. What I found the most interesting was the widely diverse and opposing views on the legality of link building tactics. I found this a bit concerning.
Using XPath to select content in an XML document to scrape for SEO is nothing new, but traditionally SEOs are doing it within Google Docs for simplicity and ease of use. There are some limitations though, which includes a 50 ImportXML limit per spreadsheet and the fact that it’s not done in-line while browsing. I’ve been playing around with a Google Chrome extension called Scraper which allows you to scrape content in-line while browsing.
Let’s walk though some examples of how this is awesome.
I love “link building” but I hate the phrase “link building”. It’s a dated name, just like “SEO” no longer accurately reflects what we do for a living. As Rand has written before, the responsibilities of SEO have been upgraded, and that includes the responsibilities of link builders.
This past week, I had to make an extremely difficult decision. This wasn’t a swift decision, but one I’ve been struggling with for months. I’ve decided to leave my position as an SEO Consultant at Distilled.
So what finally rattled me loose?
The last 2 years have been staggering and transformational. Looking back, it’s hard to believe I was living out of my car less than 2 years ago. Getting to that point, and from that point, has been one of the most challenging and rewarding experiences. To explain, I’ll give some context first.