Search Technology

Talking Back To Conversational Search

Search is becoming increasingly conversational in nature, and the growth of mobile in search is only perpetuating this trend (and the technology […]

Google Domain Clustering Update?

A week ago, Matt Cutts posted a video discussing what SEOs could expect in the coming months. One of the mentioned updates […]

Entity Search Results

Entities. They’re nothing new in SEO, but over the last year, I’ve been ruminating on how moving into entities should fundamentally be […]

Methods for Evaluating Freshness

To set the stage, yesterday Google announced a new “Freshness” Update, which had an effect on 35% of all queries. Barry wrote […]

Phrase Based Indexing and Semantics

Google sometimes does phrase matching even if the search query isn’t in quotes. They’ll also include words that are traditionally considered search […]