Entity Search Results
Entities. They’re nothing new in SEO, but over the last year, I’ve been ruminating on how moving into entities should fundamentally be …
Blog
Keep Your Infographics In Check
First, let me say – I’m a big fan of infographics. I plan to keep using them. But let’s be honest, they …
18 Tools to Speed Up Link Building
Link building is full of time consuming, repetitive tasks. I’ve written once before about humanistic scaling, which works great as a strategic …
Methods for Evaluating Freshness
To set the stage, yesterday Google announced a new “Freshness” Update, which had an effect on 35% of all queries. Barry wrote …
Implementing SEO in a Development Environment
SEO is an interesting problem to solve in regards to product development and engineering. More so than other online marketing channels, SEO …
Phrase Based Indexing and Semantics
Google sometimes does phrase matching even if the search query isn’t in quotes. They’ll also include words that are traditionally considered search …
Legality of Automated Outreach for SEO
Today on Twitter I had a series of interesting conversations about the legality of outreach, automated prospecting and bulk email harvesting. What …
Quick Link Prospecting with Scraper Extension
Using XPath to select content in an XML document to scrape for SEO is nothing new, but traditionally SEOs are doing it …
Concerns with Link Valuation
I love “link building” but I hate the phrase “link building”. It’s a dated name, just like “SEO” no longer accurately reflects …
Gone Fishin’
This past week, I had to make an extremely difficult decision. This wasn’t a swift decision, but one I’ve been struggling with …