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Entity Search Results

Entities. They’re nothing new in SEO, but over the last year, I’ve been ruminating on how moving into entities should fundamentally be […]

18 Tools to Speed Up Link Building

Link building is full of time consuming, repetitive tasks. I’ve written once before about humanistic scaling, which works great as a strategic […]

Methods for Evaluating Freshness

To set the stage, yesterday Google announced a new “Freshness” Update, which had an effect on 35% of all queries. Barry wrote […]

Phrase Based Indexing and Semantics

Google sometimes does phrase matching even if the search query isn’t in quotes. They’ll also include words that are traditionally considered search […]