Making the leap.
Yesterday I made one of the scariest decisions I’ve made in a while, up there with my decision to leave college or …
Blog Archives
Sometimes SEO is Just SEO
It’s easy to get wrapped up in the growing complexity of SEO. I’m guilty of this myself. However, sometimes it’s nice to …
Technical Hacks for Content Marketing
It seems like you can’t get through a week without hearing about “Content Marketing” or “Content Strategy”. These strategies call for increasingly complicated pieces …
33 Links & How To Get Them
Transparency is something we don’t get enough of in SEO. Through hundreds of posts of strategy, theory, tools, and tactics, it’s not …
First Time, Every Time
Two weeks ago I stood on a stage in London as I gave a 45 minute talk to 300 to 400 people. …
Content-Based Retargeting Strategy
Although I hate the phrase “content marketing”, I want talk about leveraging content to drive business metrics beyond top of funnel traffic. …
Impact of Keyword Cannibalization: Beyond The SEO
Keyword Cannibalization. Duplicate Content. Crawl Priority. All of these are inherently SEO jargon, which can downplay the significance of such problems to …
Minimize the Impact of Infographic Devaluation
Earlier this week, in an interview with Eric Enge, Matt Cutts made a statement about devaluing infographics. Naturally, this set Twitter buzzing, …
Handling Internal Tracking Without Cloaking
I’ve been working on a number of technical projects recently and wanted to share a small solution to an issue that doesn’t …
How to Visualize Open Site Explorer Data in Gephi
Graph theory is fundamental to most of the work done in SEO and social media. Everything from PageRank, EdgeRank, spam analysis, clustering, and implicit …